WORLD COFFEE "Gemuetlichkeit", 2007 LOCATION: Hamburg/Frankfurt, Germany PROJECT AREA: 250 m2 PROJECT SCOPE: Brand Experience, Interior Design, Graphic Identity PROJECT TYPE: Coffee Shop Chain
"Gemuetlichkeit" loosely translates into a feeling of being social in a comfortable setting. The physical framing of the entry; the interior walls with wood frames, the stone fireplace, and the cottage wall filled with candles echo and reinforce a sense of safety, and cozy comfort. [pdf] | | |