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ROBINSON RESORTS in Germany, 2004
How can a market leader in the European resort industry retain its unchallenged position while lowering costs? ROBINSON RESORTS asked KL! NGMANN to create unique resort concepts for its ever-increasing customer base while cutting down on costs. For each resort, KLINGMANN Architects created an authentic marketing anchor and a strong architectural concept.
KLINGMANN Architects provided:
- Strategic Consultancy
- Feasibility Study
- Master Planning
- Schematic Design
ROBINSON RESORTS asked XPEKT and KLINGMANN Architects to explore new resort concepts and ideas that reflect the corporations brand promise and develop unique experiences for its ever-increasing customer base while simultaneously striving to remain cost effective. XPEKT and KLINGMANN Architects developed several resort concepts, which focus on the combination of a unique marketing anchor with a strong architectural concept in seamless loop between the product and the marketing message.
Location: Germany
Project Scope: Brand Positioning, Concept Engineering, Content Development, Strategic Consultancy
Project Type: Resort
Project Team: This was a collaborative project between Matthias Hollwich/XPEKT and Anna Klingmann/KLINGMANN Architects