ROBINSON RESORTS in Germany, 2004

How can a market leader in the European resort industry retain its unchallenged position while lowering costs? ROBINSON RESORTS asked KL! NGMANN to create unique resort concepts for its ever-increasing customer base while cutting down on costs. For each resort, KLINGMANN Architects created an authentic marketing anchor and a strong architectural concept.

KLINGMANN Architects provided:

  • Strategic Consultancy
  • Feasibility Study
  • Master Planning
  • Schematic Design

ROBINSON RESORTS asked XPEKT and KLINGMANN Architects to explore new resort concepts and ideas that reflect the corporations brand promise and develop unique experiences for its ever-increasing customer base while simultaneously striving to remain cost effective. XPEKT and KLINGMANN Architects developed several resort concepts, which focus on the combination of a unique marketing anchor with a strong architectural concept in seamless loop between the product and the marketing message.

Location: Germany
Project Scope: Brand Positioning, Concept Engineering, Content Development, Strategic Consultancy
Project Type: Resort
Project Team: This was a collaborative project between Matthias Hollwich/XPEKT and Anna Klingmann/KLINGMANN Architects