Design of European Retail Chain, 2007

How do you invent a cutting-edge retail chain that can compete with an international brand? How do you design a holistic brand experience that responds to new consumer trends? How do you infuse the fast paced culture of retail with a holistic sense of physical renewal and spiritual relaxation?

KLINGMANN Architects was asked to design a cutting-edge architectural brand concept for a retail chain in Europe to meet future market demand. The design of the space delivers on the three hallmarks of leading brands: sensual, soulful, and seamless—setting the stage for an immersive, high value customer experience, which explicitly addresses the five senses.

Services included market analysis, feasibility study, interior design, graphics, design of product displays, lighting, specifications of all furniture, accessories, and material, client presentations in print and video.

(Client and project details confidential)