A brand is something that lives and breathes. That takes into consideration every input and action—no matter how large or small. It’s not creating a logo or a tagline. It’s a broad inclusive strategy focused on creating a unique destination experience.
The blending of branding and placemaking has established KLINGMANN as leaders in destination design. We bring together lifestyle, living, leisure, tourism, audience development, event management, property marketing and project identity, and how it becomes tangible as an environment through behavior, activity, curatorship, design features, streetscaping, and communications.
To create a unique place, we link everything together. The brand promise with the user experience. We provide branding and place-making services for projects in various stages from pre-development strategies to post-development applications, ranging from the rebranding of existing urban districts to creating new brands for mixed-use destinations, corporate environments, commercial office buildings and retail.
While brand values and principles are about defining the core values of a community; livable and vibrant districts are all about placemaking—a synergy of activities and uses, intended contrasts, curated experiences and nuanced details that make a place come alive, encouraging people to feel welcomed and at home.