KLINGMANN successfully rebranded Balzac after a merger and moved the brand upmarket, increasing customer traffic and revenues.
Balzac Coffee Company operates 58 cafés in 15 cities. KLINGMANN was commissioned to rebrand the company after it merged with World Coffee. A thoughtful, strategic approach was taken that would allow them to operate as one company with one brand. KLINGMANN’s rebrand moved the brand upmarket, which steadily increased revenues. Services entailed an extensive rebrand, marketing strategy and creative identity along with reconfiguring the look & feel of new and existing stores to draw new audiences. Additional services included signage, architectural design, interior design and brand manual.