WASL GATE

KLINGMANN worked on on a comprehensive brand for Wasl Gate, a 1.8 million sm2 mixed-use community in Dubai.

Located in the Jebel Ali area of Dubai in close proximity to the 2020 Expo site, the masterplan covers an area of 1.4 million sm and, once completed, will constitute a self-contained city. Wasl Gate will provide a fully integrated, walkable and green urban district distinguished by a network of interconnected pedestrian pathways, jogging tracks, and cycling tracks, an open retail area and numerous possibilities for live, work and active recreation. The community will include a large park and entertainment venue as well as offices, shops, hotels, apartments and low-rise villas. Phase 1 is currently under construction and entails 257 townhouses and a large-scale mall by Dubai-based Al-Futtaim Group. Collaboration with The Seventh Art, New York.

 

LOCATION: Dubai, UAE
PROJECT AREA: 1.881.374 m2
PROJECT SCOPE: Market Study, Brand Strategy, Brand Positioning, Creative Identity
PROJECT TYPE: Mixed-Use: Residential, Commercial, Entertainment, Hospitality, Retail, Sports, Culture
CLIENT: Wasl Asset Management Group / Dubai Real Estate Corporation

 
 
 

BRANDING

 

CREATIVE

 

BRANDING VIDEO

 
 
 
 
 

PROJECTS